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While rebranding Crealev I came up with this typographic approach to give Crealev a diffrent kind of identity. Far away from their current style.

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In my gradutation internship I had to rebrand Crealev with Nieki van Diepen. We explored a lot of ideas and I came up with this typeface as one concept. In this concept the typography was the most important and most present. Each letter in this typeface is build within the same system. The 'system' is build on the shape of the floating module of Crealev. I took that as base for the whole alphabet.

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In a later stadium we decided that the focus should be on the technique of Crealev instead on typography. I decided to finish the font after my internship. I like how all letters fit in the system but each letter still has his own character. If every letter looked exactly like the system I've created you could imagine the font getting boring.